An attractive and intuitive website is one of the best investments you can make for your company. Studies have shown that when users enjoy their website experience and find it easy to navigate and understand, they spend more time exploring the products and services presented.
A well-designed website makes an impactful statement about your business. However, website development is best left to be done by the experts.
ebb & tide provides responsive website design, development, and maintenance services to create, launch, and maintain a state-of-the-art website that will suit your business and promote your brand in the digital marketplace. Our website development team will present you with a website that has a professional look and feel, creative conceptual development, easy-to-use navigation, eye-catching design, and a relevant mix of animation and graphic images.
Strategic planning is essential for effective web branding, development, and functionality. The initial phase of each website development project is a requirements analysis which builds the foundational roadmap and website architecture for a successful project. This includes assessing initial requirements, proposing an appropriate navigation theme for optimal usability, creating a design brief, and developing or confirming availability of content.
With all of these elements clearly defined, we then compile a Detailed Requirements Document (DRD), and a Brief Design Document (BDD) which will detail the functional requirements for the website and content management system as well as the design and identity guidelines.
For optimal development, functionality, and scalability, our typical web development projects include:
Responsive Web Design
This provides oriented layout and color schemes which adjust to any type of device. Responsive web design is of utmost importance because most users do their web browsing from a mobile phone or tablet. Your website must look attractive and be functional whether your client is viewing it from an iPhone, Android, iPad, laptop, or desktop computer.
Complete Dynamic Pages
Dynamic website pages change each time a page is viewed, so that the user is compelled to stay, see a complete rotation of information, and revisit the page to see new content. You will have full control from your site to change and update dynamic pages.
Content Management System (CMS)
A Content Management System allows your team to add/update/delete any data 24 hours a day, 7 days a week. Last minute updates, important announcements, new products, and changes in policy must be updated at a moment’s notice. Sometimes, it’s just not convenient to have to reach out to a third party for simple website updates. Our CMS allows the client simple access to the back-end of the site in order to upload photos, blog content, and e-commerce information. Keeping this process simple is what makes a website up-to-date and easy to maintain.
“Contact Us” Form
New and returning clients who want more information or have questions can fill out a “Contact Us” form right on your website. This form will store their information directly into your database for follow-up. You can connect with them to answer their immediate questions and further engage. Then, add their email address to your database so that you can continue connecting and engaging with them.
SEO-Friendly Site URL Structure Being Search Engine Optimized is critical in order for your information to be picked up by Google and other search engines. We fully optimize and set up each of your website pages to be found and amplified online by Google and the other search engines sharing and spreading your content to a wider audience!
SEO Considerations for the CMS SEO is important for your content management system as well. The more dynamic your site is, the more it will be found online through search engines. We will take care of that for you so that your content is continually picked up and shared!
XML Site Map An XML site map is a file that lists all of the URLs for one particular site. This allows search engines to crawl throughout the site more efficiently and to find URLs that could possibly be isolated from the rest of your website’s content. Again, ebb & tide creates and manages the XML site map so that every one of your website’s pages will be locatable and searchable by Google and the other search engines.