Social Media Marketing

Social Media Marketing

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Creating content that attracts attention and encourages readers to share it with their social networks is a specialized skill that the team at ebb & tide excels in. We know how to build a corporate social media culture for our clients which integrates easily with their other digital marketing initiatives.

The popularity of social networking sites on the internet provides opportunities to meet new friends online, get in touch with your old classmates, and keep in touch with family and friends around the world. It also offers incredible ways to amplify your products, and services.

Companies are looking to social media to reach out to current and potential customers while expanding their audience and raising awareness about their business. A robust social media presence will also help to establish credibility, authority and prominence on the web. Through social media, we can post articles and original content curated specifically for your business which will position you as an expert in your profession and offer valuable information to your fans and followers. Social media is an efficient way to interact with prospects and customers to gain feedback, improve products and services, and boost sales.

Social media has also presented vast new opportunities in the field of search engine optimization strategy. But with so many different options and avenues available to you, where do you start? As part of your social media campaign, ebb & tide will collaborate with you to set social media goals for your business, find the influencers in your niche or area of expertise, and help you to strategically enter the conversation. We know how to engage your audience, and most importantly, give you the tools you need to maximize the benefits of social networks.

Just having a Twitter or Facebook account doesn’t necessarily mean you have a social media presence. When you work with a social media management expert, you will have the benefit of their knowledge and evaluation of your brand’s specific audience. A good social media consultant can match your audience with the appropriate social media channels that represent the biggest opportunity for growth. The staff at ebb & tide will make recommendations concerning boosting posts and social ads, depending upon your budget and goals.

Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a campaign without a solid strategy is just spinning your wheels. You probably won’t get too far.

Your strategy should address the following questions:

  • What are you hoping to achieve?
  • Who is your target audience?
  • What social media platforms does your audience use?
  • What type of message do you want to send to your audience?

By taking a few moments to consider and answer these questions, you and your social media consultant will have a good foothold on the best way to get started.

Did you know that over 3 billion people are on social media and that 86% of women will check social media before making a purchase? The digital marketing specialists at ebb & tide can help your company take advantage of putting your products and services in front of the online shoppers who are looking for a deal, the Instagram population, and YouTube followers.

Our experts know how to build an effective social media strategy in an environment that grows and changes at a moment’s notice. We are on top of each trend and algorithm change as it occurs so that you can reap the benefits. Our experts also know how to use social media to increase your customer base ad loyalty through interesting and engaging content, tips and tricks, and special promotions.

Effectively and efficiently managing various social media platforms takes a great deal of time and effort. Our team at ebb & tide can take this time-consuming project off of your plate, so that you can concentrate on running your business and making a profit!