SEO - Search Engine Optimization

SEO - Search Engine Optimization


It’s not a secret that your website is your key channel for marketing your business online. But how do you get prospective customers to find your website? Enter our Search Engine Optimization (SEO) gurus to the rescue! Our effective SEO team stays at the forefront of SEO trends and changes that affect SEO such as ever-changes Google algorithms to ensure the best search results for your website. Everyone touts the phrase “content is king” – but few know how to marry the right key word phrases to boost your organic search-ability with eloquently written copy that maintains the voice of your brand and communicates your messages effectively…that is what our experienced SEO content developers are skilled at delivering. Beyond content alone, there is an entire range of other elements that also make an impact on improving the visibility of a website in search engines via the "natural" or un-paid "organic" search results – such as metadata, alt text, descriptions, sitemap, anchor text links, and more – we take everything into account the very best that it can when it comes to organic search.

  • Blogging to Boost SEO A blog serves several purposes, it provides your visitors with vital information regarding your industry, it helps establish your authority in a particular industry, it brings additional visitors to your site, and it helps you develop relevant anchor text links, which are vital for SEO. Ebb & Tide has developed hundreds of blogs for clients and is on hand to consult on or support your business with blog strategy, articles, tags & topics, posting of photos and videos, editorial calendars, and more to make your blog a success while continually adding fresh copy to your website to help boost your website’s SEO.
  • Increasing Organic Traffic Using Directory Listings Beyond your website another tactic to drive “organic” traffic to your site is listing your business in directories. Adhering to all web guidelines, we submit authentic testimonials from your clients to the major search directories to share with prospective customers and increase traffic to your website.