Responsive Web Design

Responsive Web Design

Responsive Web Design (RWD) is the development approach that suggests that design and development of any optimized website should aptly respond to the user’s behavior and environment based on screen size, platform and orientation. Creating a responsive website these days is not an option…it’s a requirement. A successful website is an essential tool in the digital world. An experienced website developer knows the techniques involved to create a consistent, tailored experience across every type of device. Even those that haven’t been developed yet!

What this means is, that having a responsive website is a basic requirement of efficiency so that your audience can easily view it on all types of devices including iPhones, Androids, iPads, desktops, laptops, and all types of tablets and devices. A responsive website is an important component to create a transformational online experience.

Over sixty percent of all online viewing is done from mobile phones rather than traditional desktop computers.  Our technology experts at ebb & tide craft user-focused responsive websites to provide an optimal viewing experience across all devices for easy reading and navigation, avoiding frustration for the user. Have you ever visited a website on your smartphone and had to resize, pan, and scroll to painstakingly see the information you wish to view? It’s frustrating, right?

We are experts at creating the type of responsive website design that allows your clients to easily view your website on any device with minimal resizing, panning, and scrolling.  Customers who have a positive experience on your website will stay there and interact longer. If you want to engage with customers and increase conversions, responsive web development is the way to go.

The use of mobile devices to surf the web continues to grow at an astronomical pace, and these devices are often constrained by display size and require a different approach to how content is laid out on the screen.

Responsive web design responds to the needs of the users who are looking at your website. RWD includes layout changes based on the size and capability of each device that could be used to go online and find your URL. For example, someone looking at your website from their smart phone may see content arranged in a single column view, while a tablet or a laptop may display the same content in two or more columns. Screen sizes change with each new device model that is launched. Some screens are touchscreens, and some are not. All of these considerations must be taken when developing appropriate website design.

Our user-focused approach is ideal because it not only responds to the ever-evolving range of devices that are used to view websites, but also assists in making it easier to adapt to future innovations in technology as well.  Using Responsive Web Design, we are able to respond automatically to the user's preferences with sites that switch--based on the screen size, images, orientation, and platform. Your website will be displayed with the appropriate resolution, image size, and scripting for any user, on any device; even when the latest iPhones and Androids hit the market!

Because responsive design means moving elements around on the webpage, design and development need to work hand-in-hand to ensure a usable experience across devices. It’s like working on a jigsaw puzzle! The reorganization of elements is important, and it needs to be balanced with a usable design that works with all screen resolutions and sizes.

When elements move around the page, the user experience can completely switch from one view to another. It is critical that the web design and development teams collaborate to make sure the end result is positive for the user experience. Then, they test the website across platforms to make sure it works optimally for any user, on any device.

The responsive website development team at ebb & tide can efficiently design responsive websites that will deliver your content and engage your customers across devices to effectively increase web traffic, engagement time, and conversions to sales.