Online Marketing Consulting

Online Marketing Consulting

Looking for a roadmap to success in online marketing? At ebb & tide, we are skilled at creating compelling online marketing campaigns that tell your stories in inspired ways, help you connect and engage with your customers and prospects, create awareness about your brand, and encourage customers to take action to increase sales.

Our consulting services give you the information you need to make the most effective decisions as to how and what to promote using online marketing channels. From online banner ads, and online reviews to pay-per-click and email marketing campaigns, learn how we can drive qualified traffic to your website via online marketing.

All marketing products, budgets and needs are different. But your digital marketing agency can help determine the costs and return on investment for each methodology.

An experienced digital marketing consultant knows how to attract and engage the audience, entice them to click for more information, and can turn a good ratio of those clicks to conversions and sales. Through good digital marketing practices, you can also create brand loyalty and get customers to keep returning to your website for further interactions. Your online marketing consultant should be able to advise you on all of the latest technologies and trends.

Our digital marketing staff at ebb & tide will meet with you to accomplish the following:

  • Decide on main marketing goals for your business model
  • Develop a company brand/identity
  • Identify your audience, proper media channels, and goals for your digital campaign
  • Ensure that your website is optimized
  • Identify appropriate social media influencers
  • Build communities, brand, and revenue

A critical first step is determining a brand’s business model. This is the backbone of any strategy, because it determines how that company will be successful online. Your business model must have a strong strategy and a clear objective. At ebb & tide, we help our clients realize the full economic value of their product or service and understand how they will earn that value through proven marketing strategies and by recognizing opportunities for growth. We can identify the appropriate business model for your brand and then also imagine new ways to be innovative.

Generally speaking, digital marketing business models can be separated into five types.

1. Ecommerce Digital Marketing Consulting

This refers to buying selling items on the internet. We will evaluate your website for ease of use as well as a seamless check-out process, ensure multiple payment options are offered and drip email campaigns are set up for customer retention and abandoned shopping carts. We will also remarket ads to attract new, returning and lost customers.

2. Lead Generation Consulting

This model generates leads for a specific business. Its success is based on how many leads are collected, and then how many leads take a desired action (purchase, subscribe, etc.). This involves determining everything from what type of information to request in your lead forms to what value you’ll offer in exchange for that information (free e-books, free trial, etc.).

The staff at ebb & tide is well-versed in conversion optimization and lead nurturing, and we can walk you through all stages of the process.

3. Branding Business Model

This model is meant to create familiarity and recognition with your brand, its look, color, imagery, messaging, and culture. Iconic brands stir up images and emotions in a customer’s mind. It’s important to compile all the data on a company’s target audience and create clear brand guidelines for images, copy, tone, colors and more. Studies show that people buy based on their emotions and will continue to buy when brand loyalty is established.

4. News Consulting

News releases are no longer only created for the sole purpose of garnering coverage in the media. Online press releases also offer the benefit of helping boost your website’s search rank if optimized. With features including enhanced URLs, anchor text/embedded keywords, multi- media content and more, your audience can access your news, announcements and information directly when distributed via an online news distribution service.

Our digital PR pros will draft, format and optimize a company’s news release for optimal search engine results using key phrases and link-backs to specific pages within a company’s website that they seek to promote. Press releases are optimized to garner pick-up by the search engines. This is one of the most powerful PR tools available, drawing thousands to a company’s website and increasing traffic significantly.

5. FAQ Consulting

These are similar to news models but generally, relate only to a very particular subject. They are used commonly in industry blogs, such as when an expert produces posts that address and answer specific industry tools, trends, and ideas.

We work to build you a solid standing in your field of expertise. We consult with established industry experts and participate in social discussions, create strong email campaigns, and optimize every piece produced on the site for higher rankings in the Search Engine Results Pages (SERPs).


Online Press Release

Online Press Release

News Releases are no longer only created for the sole purpose of garnering coverage in the media. Online Press Releases also offer the benefit of helping boost your website’s search rank if optimized. With features including Enhanced URLs, Anchor Text/embedded keywords, multi-media content and more, your audience can access your news, announcements and information directly when distributed via an online news distribution service. Our digital PR pros will draft, format and optimize a company’s news release for optimal search engine results using key phrases and link-backs to specific pages within a company’s website that they seek to promote. Press releases optimized to garner pick-up by the search engines is one of the most powerful PR tools available, drawing thousands to a company’s website and increasing traffic significantly.