Your logo is often the first thing prospective customers notice about your business. While it doesn’t need to be a work of art, it does need to represent your organization in a professional way and look good while doing it. ebb & tide provides affordable logo design services that are on the mark and on budget.
There are many forgettable logos in the world, but the great logos are always recognizable and unforgettable--even if the brand name is in a different language!
A professional graphic designer knows how to create a logo that conveys your corporate messaging in a memorable way that can even elicit or provoke a specific emotion. If you're in the process of creating a logo for your company, you're in a unique position to make a powerful impact on how consumers perceive your brand.
Everything in regard to your corporate identity should convey your messaging and culture to your audience. It’s important to present a clear and cohesive statement through your corporate logo. vAt first glance, a logo may seem quite easy to create. However, it’s a talent that acquired over years of education and experience in the principles of logo design. Logo creation involves market research, an understanding of the company’s culture and values, and a knowledge of the audience’s personas and habits. It usually takes multiple variations of a sample logo before the final logo is decided upon.
Meeting and sharing your thoughts and ideas with a logo designer is key. However, there is some “prep” work you can do beforehand in order to be ready to give the designer the valuable information needed to begin creation.
1. Reflect on your company’s “story.” Think about how you started and where you want to go from a business plan perspective.
2. Brainstorm words and concepts that describe your business.
3. Sketch out ideas that you have—a good designer can make them come to life!
Upon meeting with the designer, share your thoughts and brainstorm together. Choose colors and fonts that send a message and that fit your identity. Your ebb & tide designer will collaborate with you and present a “first round” of ideas that you can deliberate upon, choosing elements that you like and dislike. After those decisions are made, a second round of logos will be presented, incorporating your preferences from the first session. Colors will be implemented and then you will be presented with the final logo.
Your designer will ensure that your logo is created with an appropriate color scheme. In addition to the colors you choose, you will also want a more generic white logo and a black logo for situations when the traditional logo colors will not work on a particular background (for example, a red logo printed on a red shirt). Your logo will also be scalable, so that you will be able to use it in any application—from social media, to billboards, to uniform shirts.
Your logo doesn't have to be perfectly symmetrical, but it should be aligned to use in different situations. Chances are, you will encounter layouts when your logo sits against different vertical and horizontal borders, so be sure it will look balanced no matter how the context is arranged. Your logo will always be legible, regardless of the size applied to it.
The most important advice we can give is that you and your staff is to thoughtfully consider the creative process of logo design. When you work alongside a designer from ebb & tide, we will partner alongside you to collaborate and follow the process through from beginning to end. The end result will be a remarkable logo that you will be proud of for many years to come.
Print Collateral: Business Cards, Brochures, Flyers, and more
Brochures and flyers are invaluable for effectively advertising events, restaurants, products, etc. As opposed to digital messaging on websites or social media, tangible advertising printed on good quality paper can remain in an individual’s line-of-sight for days; on a table or desk, and leaves an indelible impression which cannot be duplicated in the digital world.
We can help you with your flyer and brochure needs, as well as:
Here’s a look at the top three print marketing tools you need in your arsenal: business cards, brochures and flyers.