On average, your customer may view 2 to 3 pages of your website during their browsing session. This means that you have a critical amount of time—just 2 to 3 pages—to grab their attention, engage them with interesting content, and convert them into a paying customer from their phone, tablet, laptop, or desktop.

E-commerce (or electronic commerce) refers to transactional buying and selling of goods, services, or any type of commercial sale using the internet. It includes the transfer of money and data to complete these transactions through specially-designed portals.

Portals are developed platforms that facilitate transactions with customers and companies or suppliers instantly while providing a secure connection between the two.

Portals make ordering goods and services easy, reliable, and secure. They are available so that a customer can order 24 hours a day, 7 days a week. Online portals provide suppliers with automatic status updates, financial information, delivery locations, and other required data. A well-designed portal will make business transactions seamless, no matter how large or complicated the order, and provides a professional solution and ease of use for the customer.

Businesses that want to manage online transactions require portals for several reasons:

  1. They reduce errors and save time that may be wasted correcting communications glitches and the need to manually input data.
  2. Portals facilitate smooth transactions and communications between businesses and clients.
  3. A reliable, safe, and easy-to-use ordering process encourages client loyalty and can facilitate creating customer loyalty offers and special promotions.
  4. Portals are optimal for businesses that regularly deal with multiple buyers or sellers, and manufacturers benefit from the streamlined ordering and tracking that a well-designed portal solution provides.

Examples of Ecommerce

E-commerce can cover much more than your traditional online transactions. If any of the situations below apply to your business, you may want to consider investing in functional online e-commerce and portal development.

  1. Retail: Direct sale of a product from a business to a customer and shipped to customer as sales are completed
  2. Wholesale: Sales of products in bulk, often to a retailer who sells to the public
  3. Subscription: Recurring charges for a product on a regular basis
  4. Digital Products: Downloadable digital media purchased or licensed for use
  5. Dropshipping: The sale of a product which is manufactured and shipped by a third party
  6. Crowdfunding: The collection of funds in order to raise start-up capital for a new business
  7. Services: Consulting fees in exchange for a provider’s time or expertise


Poorly designed e-commerce sites may not be well-organized. They are lacking high quality photos and images, and require exhaustive check out processes. The experts at ebb & tide’s premier e-commerce website design and development team make it easy for your users to order your products and services; making shopping and purchasing through your online store a seamless process. We have an entire range of e-commerce solutions that can be customized with your web portal to deliver the best combination for your business. From catalog layouts, to showcasing your products, to smart shopping applications that make the check-out process a breeze; our solutions make sales quick, easy and secure.

Converting browsers into buyers can't happen online without the technology, functionality, and navigation that makes it easy for customers to shop and complete a purchase.  Our team has great expertise and experience in designing safe, secure and efficient e-commerce and portal solutions for your online store and services, using payment gateways that keep your customer data safe. We ensure that the e-commerce elements of your site work for you to boost your online store’s business sales!