Digital business cards may be loved by techies, but the paper business card is more impactful and it is here to stay. It’s more personal than sending someone a digital card and offers a great opportunity to build your brand. Here are some things to consider when designing business cards:
Depending on your business, you may not need to include a physical address. (Just make sure the address is easy to find on your website). Do include your name and title, company name, logo and tagline, phone and mobile number, website URL and social media addresses.
Size and paper weight: Most business cards are the standard 3 ½ x 2 inches, but you can be creative with sizing and thickness of paper stock. You may want a shiny finish, but keep in mind, you can write an extra note on a card if it has a matte finish. Also, don’t forget about the back side—it’s valuable real estate! If you have additional information that looks crowded on one side, consider printing on both sides of the card.
Fonts and design: Your business card is a reflection of your business’s brand and should use the same font and colors. To make your card stand out, you could choose raised, glossy or metallic print.
Innovation: If you really want to stand out, create additional formats of your business card for different events and promotions. For example, you could develop business cards on seed packets for an Earth Day event, or put your business card on refrigerator magnets.